Kornilova M.V. Fashionable Activity in Older Age: Opportunities and Risks. In: Social Work & Social Research. Financial Capability and Asset Building for All: Conference Reports, 24-25 November, 2023. Baku, Azerbaijan. P. 163-166.

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Аннотация

All over the world, people older than 60 y.o. are usually referred as the third age. In Russia, this age category of people is called elderly people. This period of life is still stereotypically associated with a decrease in activity and intensity of life, the end of the life path. Moreover, this is primarily due to the retirement age: 60+ for women and 65+ for men. In Russia, this is more a rule than an exception. The exception is for just mega cities: Moscow, St. Petersburg and other million-plus cities, whose social policy system involves advanced programs for active longevity. The Mayor’s program “Moscow Longevity” (started: 2018) and “Moscow Longevity Centers” (started: 2019) help to intensify and diversify the leisure time of older Muscovites. The material presented in the article based on the experience of Moscow, because of the author lives and works in the capital of Russia. The presented data do not claim to be absolute research completeness and representativeness. It is rather an attempt at a sociological understanding of the passion for fashion as a new form of leisure specifically for mature people. The author's research interest in this issue arose about 5 years ago, and it is associated with the emergence of a new trend in the fashion industry: age models, who are increasingly participating in various events: fashion shows and photo shooting.

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